COSMETICS // BRAND CREATION
Strategy // Messaging // Branding // Influencer Marketing // Social Strategy
SAN DIEGO
How we present ourselves on the outside is a reflection of who we are on the inside. We were tasked to launch a new beauty brand that would let consumers show their support for the causes they care most about.
MORE THAN A MAKEUP BRAND,
MORE LIKE A MOVEMENT
ALIGNING WITH CAUSES THAT SUPPORT OUR MISSION
We honed in on our favorite organizations tackling womens’ and girls’ issues and identified influencers who could promote the brand and charities.
EVOKING POWER, PASSION, & POSITIVITY
We went for edgy and bold branding by creating a jewel-toned color palette, infusing the products with gemstones, and presenting strong, confident women.
BE THE BEAUTY, BE THE CHANGE
We tapped into our partner influencers and created a range of hashtags to promote the specific causes the brand supported to gain awareness through social media.