BEVERAGE // BRANDING
Branding // Packaging // Design Guideline
MEXICO
The Dizzy Donkey clients came to us to help design their Tequila. The impressive founding team is made up of three successful and ridiculously fun guys from Belgium, Australia and Mexico. Not only did we believe in their vision of creating Tequila that captures the playful spirit of Mexico and the stories that go along with it, we have a career of experience working on beverage brands and a passion for international travel so needless to say, we were in!
BRANDING WITH CHARACTER
As an exclusive Mexican lifestyle spirit, Dizzy Donkey captures the cache of Mexico’s hospitality, spirituality, and escapism. Elegant yet relaxed, cool, and fun and we have a playful party attitude that is inspired by fashion, art, and architecture. Dizzy Donkey is not about how Tequila is made; we are about how it is enjoyed!
DISRUPTIVE COLORS
We took a fresh approach to the color palette and only use the agave blue and green as accents. The overall feeling is warm and masculine with a modern take on an aged spirit.
PLAYFUL TOOLBOX
The toolbox is inspired by constructivism and consists of modular design elements that can be used in various ways throughout the art direction giving it depth and a pop culture spin.
SOCIAL STORYTELLING
The social will capture what we are distilling in every bottle…An appreciation of food, friends, storytelling and the spirit of Mexico, in style!
*ALL IMAGES IN THIS CASE STUDY ARE PULLED FOR INSPIRATION