RESTAURANT // LAUNCH + GRAND OPENING
Strategy // Messaging // Branding // Launch Strategy
LOS ANGELES
Gusto Green is a plant-forward lifestyle restaurant pushing the boundaries on food innovation. They hired The Brand Terminal to bring this new, innovative concept to life. Gusto Green caters to consumers who seek out new experiences in food and wellness - basically ourselves! Therefore, this was a fun and personal project.
THE SECRET SAUCE
Restaurants are no longer just a place to have a meal. Today, customers are looking to their favorite restaurants as inspiration for an aesthetically pleasing, culturally relevant experience. We started with this insight, which informed our approach to building an intentional brand with purpose. We created an enriched world that welcomes both local Angelenos as well as the global wellness and food enthusiasts.
SERVING UP ORGANIC BRANDING
Leaning into the organic and earthy nature of the brand, we created textural, distressed graphics in a soft palette that evoke warmth and community with an artful, handmade touch.
Clean Eating.
Culinary Excellence.
Craveable Experiences.
We created a food philosophy for Gusto Green that drove both their menu as well as the restaurant experience. Also, how fun is this alliteration? We get giddy when it all comes together in such a sweet way!
HEALTHY INDULGENCE. HIGH VIBES.
Our “why” is about modernizing what it means to eat healthy whilst still indulging. The photography accentuates this idea with a vibrant and saturated style.
CONNECTION TO CANNABIS
Playing off of the location in dtla’s Green Street Building, solely dedicated to Cannabis, Chef Michael Magliano, aka “CHEF MAGS” brought the first federally legal hemp leaves to market as a stellar starter dish. And it is carried through the line with plates, merchandise and social content.
DIRECT TO COMMUNITY
Who doesn’t want a VW bus running around town delivering healthy indulgence and high vibes?! Our focus for building out the platforms, apart from this rad little bus, was a website and social media presence utilizing collages of materials to create energy and excitement.
