PARIS

Locala is a global adtech platform that had a decade of success and needed a rebrand to take them into the future. This included a new name. The starting place was S4M, which was a limiting name that stood for “success for mobile.” They brought on The Brand Terminal to imagine a brand for them that was relevant and inspirational to their target audience, which included local restaurants, stores and dealerships. We wanted to go from talking about ourselves to talking the language of our young and modern customers.

ZOOM IN. CASH IN. REPEAT.

Locala is a global, data-powered drive-to-store ad platform that lets you zoom into your market on an extreme local level. Our brand concept and tagline reflects this unique POD in market.

ALWAYS OPEN

The positioning we developed for Locala tapped into a sense of restless optimism. With its world class technology, it means the data never sleeps and is always thinking of ways to ensure local businesses stays open and ready for the next sale.

A NEW BRAND NAME

The original name, S4M, was too limiting for growth. We love Locala because with the root “local” it instantly tells customers that we are laser-focused on supporting local businesses. Being an invented name, Locala also gives our brand a creative, technologically savvy feel, and its feminine spelling allows us to be warm, colorful, and inspiring.

DATA IN MOTION

Our approach to Locala’s brand identity was to create a modular system of bold and fun graphics that play on the 1s and 0s of data. A collection of patterns give the feeling of falling and moving data while larger scale applications represent the idea of “zooming in” to give structure and balance within the visual world.

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A TECH COMPANY THAT SPEAKS THE LANGUAGE OF OUR MODERN CUSTOMERS

With the social and digital presence, we wanted to reflect Locala’s target audience in our language and imagery. Thankfully, an ad tech platform does not need to be boring when your customers are dealerships, restaurants and retail stores!