HEALTH & WELLNESS // BRAND CREATION
Strategy // Naming // Brand Strategy // Messaging // Creative Direction // Packaging // Marketing
SACRAMENTO
Really Really Good is a direct-to-consumer all-natural pain cream. We were challenged with launching the brand and disrupting the antiquated pain cream category.
THE BEST ALL NATURAL PAIN CREAM YOU CAN FIND.
REALLY.
MAKING OUR REALLY REALLY GOOD INGREDIENTS OUR P.O.D.
We carved out a unique value proposition around the brand’s 13 natural ingredients and reinforced the positive benefits of life without pain over the function of the product.
BREAKING CONVENTION WITH BOLD BRANDING
A playful brand character and bold colors gave us room to talk about pain in a fresh, fun way.
A CHEEKY BRAND VOICE THAT GRABS YOUR ATTENTION
