BEAUTY // BRAND REFRESH
Strategy // Messaging // Branding // Campaign // Photoshoot // Social // Digital Assets
LOS ANGELES
For over 30 years, Obagi Clinical has been a leader in skincare. With a distribution model that went through physicians, the brand was missing an opportunity to connect directly with its consumers. We were tasked with launching them into their first retailer, Sephora.
SCIENCE MEET SKINCARE
HIGH IMPACT
Tapping into the insight that millennials consumers want effective products that help them achieve the most out of life, we launched the “High Impact” campaign, marrying Obagi’s medical heritage with a fresh lifestyle.
REFRESHING THE MEDICAL HERITAGE
Macro skin photography & explanatory ingredient videos created a
clean, clinical visual world while showing off the efficacy of the product.
EXPERTISE
AS OUR P.O.D.
Elevating the Obagi head of R&D to a spokesperson and featuring her in how-to videos added credibility in an approachable manner.
A LIFESTYLE THAT CONNECTS
WITH SEPHORA
CONSUMERS
We designed print ads and social media content to cut through the clutter in the crowded beauty industry, dominated or organic brands. We wanted to be direct, have a fun tone of voice and show results.
